From April, Boxbar's automated, self-serve bar technology will be live at the Jan Breydel Stadium , supporting Club Brugge KV during the Jupiler Pro League Playoffs. It marks our first deployment in Belgium and a significant step for the business. A playoff system that keeps everything alive The Belgian league saves its most dramatic chapter for the end of the season. After the regular fixtures, the top six teams move into a playoff round. Points are halved, narrowing the ga

Heineken self-serve bar installation by Boxbar Tech, pictured at the Dubai Rugby 7s 2024 At Boxbar, we’re on a mission to revolutionise how drinks are served at events across the globe. After exciting launches in America and Australia, we’re thrilled to announce our latest expansion, into the United Arab Emirates (UAE) .  In true Boxbar style, we’ve hit the ground running in the Middle East, delivering self-serve bar experiences at some of the country’s most high-profile even