Boxbar Tech brings automated self-serve bar solution to Belgium with Club Brugge

From April, Boxbar's automated, self-serve bar technology will be live at the Jan Breydel Stadium, supporting Club Brugge KV during the Jupiler Pro League Playoffs. It marks our first deployment in Belgium and a significant step for the business.

A playoff system that keeps everything alive

The Belgian league saves its most dramatic chapter for the end of the season. After the regular fixtures, the top six teams move into a playoff round. Points are halved, narrowing the gaps and raising the stakes overnight.

• Six teams qualify for the playoffs

• Points are reduced to tighten the table

• Each team plays the others home and away

• Final standings decide the title and European places

As the season reaches its finale, capacity crowds gather and in turn more pressure is put on F&B outlets across the stadiums involved. Ultimately, that means the fan experience suffers, usually at least…

Meeting demand on matchday

At Club Brugge, Boxbar’s self-service bar technology is being introduced to ease that pressure.

The process is simple and fast, even during peak moments.

The self-serve bar setup at Jan Breydel Stadium will help to:

✅ Keep queues moving during high traffic periods

✅ Increase the overall beverage serving capacity at the stadium

✅ Boost sales (a Boxbar POS can serve up to 240 drinks per hour)

✅ Take pressure off other bars and kiosks allowing them to perform better

✅ Deliver consistent pints of Jupiler every time

For supporters, it means less time waiting and more time watching the all important action. For our partners at Club Brugge, it means smoother operations and maximised revenues.

We’re very proud to be making our debut in Belgium, partnering with an iconic club like Club Brugge at such a crucial stage of the season and send our very best to the team and everyone involved for the playoffs!

Boxbar now services partners and venues all across the world including in the United Kingdom, Ireland, United States, Australia, France, Spain, Ibiza, Belgium, Italy, the United Arab Emirates and more.

If you’re interested in learning how Boxbar’s automated, self-serve bar technology could help reinvent your bars, get in touch today. We’d love to hear fro you.