top of page

Our latest news


Southampton FC introduce self-serve bar walls with Boxbar
Big news from the South Coast! Ahead of the 2025/26 season, Southampton FC announced OVG as their new food and beverage operator, and we’re proud to say Boxbar has joined the partnership. As part of the club’s mission to shorten wait times and deliver a world-class fan experience, Boxbar has installed two brand new automated, self-serve beer wall systems at St Mary’s Stadium. These custom-built self-serve beer TapWalls bring the power of self-service technology straight to
Alex Ogilvie
Oct 282 min read


272% Revenue Growth in Three Years: How Rock N Roll Circus Scaled with Boxbar Tech
Rock N Roll Circus is not your average festival. Based at Don Valley Bowl in Sheffield, the event combines world-class live music with breathtaking circus entertainment. Since its debut, it’s brought together legendary acts and emerging talent on the same bill, featuring the likes of... 2023: Noel Gallagher’s High Flying Birds, Happy Mondays, Self Esteem 2024: Richard Hawley, Jake Bugg, Pete Doherty 2025: Queens of the Stone Age, Bryan Adams, James, Melanie C In just thre
Alex Ogilvie
Oct 34 min read


Utilita Arena Sheffield introduce permanent self-service bar wall
We’re excited to announce that Boxbar Tech has delivered a brand new self-service bar wall at the Utilita Arena Sheffield . Following the success of introducing Boxbar mobile units earlier this year, the venue team wanted to take things further. Together with ASM Global, we’ve now created a permanent self-serve Boxbar TapWall that is levelling up the experience for both customers and operators. From Mobile to Permanent In January 2025 we deployed nine mobile self-service ba
Alex Ogilvie
Sep 22 min read


Case Study: How On The Beach boosted self-serve bar revenue by 56% YoY with Boxbar
Summer festivals are all about music, atmosphere and making memories. But behind the scenes, organisers face huge challenges to deliver...
Alex Ogilvie
Aug 272 min read


Delivering the world’s largest ever self-serve Guinness bar
August 2025 saw Manchester play host to something unforgettable. Live Nation UK , WHP Bars and Boxbar Tech joined forces to create the...
Alex Ogilvie
Aug 212 min read


Video: The world’s largest automated, self-serve bar in action
Big crowds. Big headliners. And the biggest self-service festival bar system the world has ever seen . In June 2025, Boxbar Tech...
Alex Ogilvie
Jul 232 min read


Boxbar Tech takes self-service bar technology to Sweden for Ice Hockey World Championship
We’re excited to reveal Boxbar has officially landed in our ninth country. Earlier this month, we made our Swedish debut at the IIHF Ice...
Alex Ogilvie
May 192 min read


PSG and Topivo introduce Boxbar automated, self-service bars at Parc des Princes
The lights were on. The stakes were high. And the Parc des Princes was buzzing with thousands of fans ready to witness a Champions League...
Alex Ogilvie
May 152 min read


Paris La Défense Arena introduce self-serve bars with Boxbar Tech
Boxbar Tech has officially launched automated, self-service bars in France, bringing our next-generation solutions to one of Europe’s...
Alex Ogilvie
Apr 252 min read


Boxbar chosen for record-breaking Coldplay gig run in Abu Dhabi
We are thrilled our automated, self-service bars played a role in Coldplay 's unforgettable Music of the Spheres tour, which made history earlier this month at Abu Dhabi’s Zayed Sports City Stadium . Collaborating closely with our valued partners, OVG and Ethara, we worked to create an exceptional fan experience for this landmark event series. Over four sold-out nights, Coldplay captivated an audience of 200,000 fans, breaking the UAE’s previous attendance record held by E
Alex Ogilvie
Jan 302 min read


Transforming Stadium Bars: Self-Service Bars Arrive at Adelaide Oval
Australia take on India in the day night test match at the Adelaide Oval We’re excited to announce that in partnership with the iconic Adelaide Oval , we’re enhancing the fan experience by bringing the convenience of automated, self-serve bars to Australian cricket fans. This groundbreaking collaboration launched during a One Day International against Pakistan in November 2024 and reached new heights during the most recent Test Match series between India and Australia. Durin
Alex Ogilvie
Jan 32 min read


Boxbar Tech brings self-service bar technology to the United Arab Emirates
Heineken self-serve bar installation by Boxbar Tech, pictured at the Dubai Rugby 7s 2024 At Boxbar, we’re on a mission to revolutionise how drinks are served at events across the globe. After exciting launches in America and Australia, we’re thrilled to announce our latest expansion, into the United Arab Emirates (UAE) . In true Boxbar style, we’ve hit the ground running in the Middle East, delivering self-serve bar experiences at some of the country’s most high-profile even
Alex Ogilvie
Dec 17, 20242 min read


Birmingham City Football Club partner with Boxbar for high speed self-service bar installation
The Boxbar self-service bar wall at the St Andrew’s @ Knighthead Park stadium In partnership with Birmingham City FC and Levy UK we are proud to reveal our fully integrated, fully bespoke self serve bar wall at the Globe & Ball bar within the newly renovated St Andrew’s @ Knighthead Park stadium. Watch the video below to see the new installation in action. Our high-speed, self-service TapWall installation features six terminals and 12 taps serving popular beers and ciders su
Alex Ogilvie
Nov 14, 20242 min read


How Boxbar’s self-serve bar helped On The Beach Brighton maximise sales and reduce queues
With six events, running over two back-to-back weekends in July on the picturesque Brighton Beach, On The Beach has become a staple of...
Alex Ogilvie
Oct 14, 20243 min read


Delaware North and Boxbar Tech bring self-service bars to London Stadium
In an exciting development for football fans and stadium-goers, Delaware North UK and Boxbar Tech have teamed up to bring auto-pouring,...
Alex Ogilvie
Oct 8, 20242 min read


Boxbar Tech launch self-service bar technology in America and deliver first Stateside events for LIV Golf
We are excited to announce that our automated, self-service bar technology is now officially up and running in the USA . Last month we...
Alex Ogilvie
Oct 3, 20241 min read


Raising the bar at York Racecourse: A permanent self-serve ball wall built for speed, style and scale
When it comes to premium venues with high levels of footfall, York Racecourse is up there with the best. It's one of the most prestigious racecourses in the UK, hosting world-class events like the Ebor Festival and the Dante Stakes. This is a venue where expectations are high and every second counts—especially when it comes to service. That’s why ASM Global and York Racecourse brought in Boxbar. Their goal? To replace an outdated wine and Prosecco kiosk with something fast
Alex Ogilvie
Sep 5, 20242 min read


Boxbar expands to Spain and Ibiza with Ibiza Rocks partnership
Boxbar's self-serve bar installation at Ibiza Rocks Hotel At the start of summer 2024, we launched our first Spanish self-service bar deployment at the mighty Ibiza Rocks Hotel . With Ibiza Rocks we feel a synergy. The hotel and venue is famed for bucking the trend in Ibiza, going all the way back to 2008, by bringing guitar-led acts to the island for the first thing. By doing things differently, it became one of the island’s most successful and recognisable names to this dat
Alex Ogilvie
Sep 3, 20241 min read


How Parklife Festival increased bar service speed by up to 258% and delivered the world’s largest self-serve festival bar with Boxbar
The second weekend of June 2024 saw the return of Parklife Festival to Heaton Park, Manchester. Hosted by The Warehouse Project and Live...
Alex Ogilvie
Jul 23, 20243 min read


Case Study Video: How The Warehouse Project increased transactions per hour by 100% with Boxbar's self-service bar technology
Overview The Warehouse Project is a world renowned clubbing institution. Originating in Manchester, England, in 2006, The Warehouse Project showcases cutting-edge electronic music talent and is at the forefront of the country’s clubbing scene. Almost twenty years on from its inception, the annual event series continues to push the envelope and redefine the conventional clubbing experience. In 2023, The Warehouse Project returned to their 10,000 capacity Manchester city centr
Alex Ogilvie
Apr 2, 20242 min read
bottom of page