OverviewÂ
The Warehouse Project is a world renowned clubbing institution. Originating in Manchester, England, in 2006, The Warehouse Project showcases cutting-edge electronic music talent and is at the forefront of the country’s clubbing scene. Almost twenty years on from its inception, the annual event series continues to push the envelope and redefine the conventional clubbing experience.
In 2023, The Warehouse Project returned to their 10,000 capacity Manchester city centre home at the Depot, Mayfield for a 16 week run of over 30 events, featuring Marco Carola, Charlotte De Witte, Bicep, Camelphat, Fisher, Black Coffee and more. Â
Ahead of the 2023 season, The Warehouse Project bars team were focussed on increasing their serving capacity, but were limited by the amount of space available to them. To achieve their goals, the team turned to Boxbar and together deployed two spirit-mixer wall installations, across the full 16 week run of events. Â
Making Venue Space Work Harder
Traditional bars occupy vast amounts of precious space in a venue. This naturally limits where they can be placed and how many you can install. But this is one area where Boxbar really shines.
With each Boxbar terminal taking up as little as 600mm, we were able to deploy two fixed wall spirit and mixer installations (with 9 serving terminals in total) in small, previously unutilised venue locations.
As a result, The Warehouse Project were able to increase their bar capacity and offer fans a better level of service, all without reducing venue capacity or eating into vital dance floor space!
Serving Three Times Faster
Over the 16 weeks of the WHP23 season, Boxbar served fans over 300% faster than the traditional bars found throughout the venue, with one order of two spirit and mixer drinks being poured in as little as 6 seconds.
Speeding up beverage service by these levels was transformative and saw transactions per hour increase by as much as 100% venue wide. Fans spent far less time in queues and more time on the dance floor, whilst The Warehouse Project was able to significantly increase their selling capacity and revenue potential during the course of the events.
Through leveraging a partnership with Boxbar, The Warehouse Project were able to elevate the beverage service options on offer to their loyal clubbers, improve serving times, make more efficient use of their venue space, reduce wastage and generate significant additional revenue.
Off the back of a successful first season deployment, we’re excited to have extended our partnership for 2024 and are already looking forward to another bumper season under the lights of the Depot.
If you’d like to find out how Boxbar could help you reinvent your event, venue, arena or festival bars, get in touch today, we’d love to hear from you.