PSG and Topivo introduce Boxbar automated, self-service bars at Parc des Princes

The lights were on. The stakes were high. And the Parc des Princes was buzzing with thousands of fans ready to witness a Champions League semi-final showdown.

While Paris Saint-Germain booked their place in Munich for the UEFA Champions League 2025 final, we were making a bit of history of our own.

Boxbar Tech made its debut at the iconic home of PSG and delivered a self-service bar experience fit for the French champions.

Introducing self-serve bars to one of France’s most famous stadiums

This wasn’t just another event. There was a capacity crowd on a high-pressure night where speed, reliability and experience mattered.

Alongside our partners at Topivo, we deployed across multiple areas of Parc des Princes, bringing fully automated, self-serve bars to French football for the very first time.

Here’s how the Boxbar line-up looked on the night:

✅ 2 fully branded and customised 3 Bank Mobile Bar terminals

✅ Multiple key fan locations around the stadium

✅ 6 points of sale deployed

✅ 12 high-speed self-serve taps in action

✅ 2 pints of Heineken, end-to-end, in under 30 seconds

✅ And thousands of happy fans!

With every pour, we’re proving that self-service football stadium bars elevate the fan experience and drive real value for operators with our roll out in Paris delivering a record debut revenue numbers.

What’s next?

The Champions League final is calling — and we’ll be cheering PSG all the way.

But before that, we’re looking forward to our final home game of Paris Saint-Germain’s domestic season, when Boxbar will be back in action at the iconic Parc des Princes.

“What a night to start our relationship with PSG and our project at the Parc des Princes. We’ve never seen such impressive numbers for a first event at a new football stadium. It goes to show how ready the French market and French fans are for innovation like this.”

Brendan Ropars, Business Development Manager, France

Ready to reinvent your stadium bar?

If you’re looking to increase service speeds, reduce queues and wait times, boost customer satisfaction and drive more revenue at your stadium or venue, we’d love to hear from you.

With both fixed installation and mobile solutions, there are several ways to introduce the benefits of Boxbar to your stadium.

Get in touch today to learn more.