Guinness Approved: Boxbar Tech receive official approval for self-service Guinness

Boxbar Tech's customised automated, self-serve Guinness 3-Bank terminal

Let’s raise a glass to a major milestone here at Boxbar Tech.

We are now officially approved by Guinness.

That means that after rigorous testing and close scrutiny, our self-service bar technology meets Guinness’ strict standards for fast-pour, self-service systems and is trusted to deliver self-service Guinness at scale. Pouring 2 pints per point of sale in just 12 seconds.

A word from our partners at Guinness...

“At Guinness, quality means everything, from the integrity of the pour to the serving experience itself. It’s not something we sign off on lightly.

 We have a long history of innovation and are always exploring new ways for consumers to enjoy beautiful Guinness. We’ve spent months working closely with the team at Boxbar, in their warehouse and out in the field at major events, putting the system through its paces. Time and again, the Boxbar pour has lived up to the high standards we set, delivering the kind of quality and consistency people expect from a pint of Guinness.

 What stands out just as much is their attention to the look and feel of the experience. The aesthetics, the details, the effort to make sure it not only tastes like Guinness, but feels like Guinness too.

 Boxbar have taken Guinness seriously from day one. Their focus on quality and willingness to collaborate have made them a solid partner, helping us serve consistently great pints at scale.” 

 Steve Gilsenan, Guinness Global Head of Quality, Diageo

What It Took to Get Here

Guinness doesn’t hand out approvals lightly.


We worked hand in hand with Diageo’s technical and quality assurance teams, both at our warehouse facility and out in the field at major events, to ensure our automated bar system delivers the standard required, every time.


 From temperature, pour and settling speed to piping and bespoke hardware, every detail has been engineered, tested and refined until it met the gold standard.

Once the pour was perfected, we turned our focus to the experience. 

 The Guinness brand is iconic, and we set out to create an experience worthy of that legacy. Featuring full machine branding, custom gold finishes and a specially designed pouring shield, our dedicated Guinness terminals offer more than just a pint, they deliver a branded moment with every pour. 

Already Pouring at Major Venues

We are proud to be pouring Guinness at venues all over the UK, Ireland and beyond including Premier League and Championship football clubs, international rugby stadiums, horse racing courses, hospitality venues, cricket stadiums, Aussie rules football grounds and more.   

Whether we’re pouring in the home of Guinness, Dublin, or down under, our self-service draught Guinness system is helping fans enjoy their favourite pint without the wait.

“It’s a huge privilege to represent such a globally iconic brand. Guinness sets the bar high, and rightly so. As the world’s first full menu automated, self-serve bar solution, getting this official sign-off is an important step on our mission as we continue to deliver high-quality beverages of all types, at speed and scale around the world.” Reshad Hossenally, Co-Founder and CEO, Boxbar Tech

Why This Matters to Venue Operators

This isn’t just about an approval — it’s about what it unlocks for your venue and customers:

✅ Serve more drinks in less time

✅ Maximise revenues

✅ Cut down queues and wait times

✅ Reduce pressures on staffing 

✅ Offer high quality draught Guinness, even in high-demand environments

✅ Boost customer satisfaction and spend-per-head

With Boxbar’s automated bar terminals, you offer more than just the convenience of a quick pint, you offer choice, consistency and a better experience. 

Want to bring Guinness to your venue in a smarter, faster way? Get in touch today. We’d love to speak to you.